| Popis: |
The author, basing on scientific researches, examines the brand phenomena at local and global level. In condition of world globalization that the brand can be created in many ways, but the most effective mode it seems to be through the internet. Because we live in the World which is changing day by day very rapidity and IT are more and more used in all fields, it is visible also the opportunities of advertising on line. We have to mention that this context generates some new aspects like social and ethical one. Thus, the brand creation is a very complex system. |
