| Popis: |
In recent years, many tourists with a pronounced culture of wine drinking have visited Istria. With continuous advancement in the wine culture and increasingly demanding guests, wine offers and sales have been in constantly creative improvement. Istria has good pedological and climatic conditions for grape and wine production. Equally, in Istria, outstanding wine production has been achieved, both in terms of quantity and quality. The purpose and goal of this paper is therefore to research the wine production and offers, as well as to analyse wine presentation, promotion, distribution and sales in the Istrian tourist market. In relation to this, a hypothesis is set by which it is claimed that more effective wine marketing is in correlation with the establishment of innovative forms of wine distribution and sales. The cited hypothesis is researched on the example of wine distribution and sales in Istria. For the purposes of this research, survey, interview, statistical and other methods were used. By means of the survey and interview, surveyees' attitudes and opinions on wine production, distribution and sales were researched. By the statistical method tendencies, regularities and legalities in wine distribution and sales in the tourist market in Istria were researched. |
