| Autor: |
Nalley, Lawton Lanier, Hudson, Darren, Rogers, Robert W., Martin, James M., Herring, Joshua L. |
| Rok vydání: |
2004 |
| Předmět: |
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| Popis: |
A choice-based conjoint experiment was used to examine consumer willingness to pay for a farm-raised pre-cooked roast beef product. Consumers were contacted in a grocery store and provided a sample of the pre-cooked product. Findings indicate there is a small, but statistically significant willingness-to-pay premium for the farm-raised product, suggesting that some product differentiation may result in higher prices for these products. The study outlines an approach to marketing research. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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