| Popis: |
Service quality has become a key factor in customers' decision to choose a travel service unit. If a service company will act according to the concept "always facing the market", the target clientele will be that who, by its needs and expectations, will determine the quality level required for the company to remain competitive on the market. Diversity and quality are the main factors of the competitiveness and, consequently, the fundamental problems facing the tourism industry in general and particularly the international reception tourism. |
