EVIDENCE ON THE CONTENT OF PHYSICIAN WEBSITES

Autor:	Maria H. Sanchez, Peter M. Sanchez
Rok vydání:	2011
Předmět:	jel:M31 Physician website marketing internet marketing website development ComputingMilieux_MISCELLANEOUS
Zdroj:	Global Journal of Business Research. 5(3):93-100
Popis:	We provide data regarding the current status and trends in physician website development. We surveyed over 200 family practices to determine whether or not they have a practice website. The results indicate that a majority of family practices do not have a website. We then conducted a detailed investigation of more than 60 physician websites to determine what kind of information, features and services are included in the websites. Our results indicate that there is a large gap between consumer preference for physician website capabilities and current websites.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od_______645::83f969229e6b2f00ff0dac2602d5e81a http://www.theibfr2.com/public_ftp/RePEc/IBF/gjbres/gjbr-v5n3-2011/gjbr-v5n3-2011-9.pdf Zobrazit plný text záznamu