ŻYWNOŚĆ FUNKCJONALNA JAKO MOŻLIWOŚĆ ROZWOJU POLSKICH FIRM SPOŻYWCZYCH

Autor: Tomaszewska, Marzena, Bilska, Beata, Grzesińska, Wiesława, Przybylski, Wiesław
Předmět:
Popis: In view of the growing consumer awareness about the impact of consumed food products on their health, production of food with health promoting properties is an opportunity for the development of Polish food companies. The paper presents the characteristics of functional food and discusses the market such products in Poland compared to other countries. Also conducted a SWOT analysis for the functional food market
Databáze: OpenAIRE