The life cycle of social media
| Autor: | Franses, Ph.H.B.F. |
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| Rok vydání: | 2014 |
| Předmět: | |
| Popis: | __Abstract__ Using weekly data on the interest for 17 social media via Google trends and using quarterly data on actual users for 3 social media, it is reported in this letter that the life cycles of social media mimic those of durable consumer goods. On average, the popularity of social media peaks after 4 years since entry. |
| Databáze: | OpenAIRE |
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