Optimizing Franchisee Sales and Business Performance in Retail Food Sector
| Autor: | Rajagopal |
|---|---|
| Rok vydání: | 2007 |
| Předmět: |
congenital
hereditary and neonatal diseases and abnormalities surgical procedures operative jel:M31 Franchising performance measurement market demand sales management retailing store organization pricing promotional strategies customer value and business growth cardiovascular system jel:C51 jel:D23 jel:L81 cardiovascular diseases human activities |
| Popis: | This paper aims at identifying attributes of players in franchising process that contribute in delivering satisfaction in purchasing and operating the outlets in Mexico. The discussion also focuses the impact of cultural diversities in franchisee selection, outlet management and achieving high performance. Franchisee relationship has been evaluated in reference to principal determinants attributing to the enhancement of satisfaction and strengthening franchisor-franchisee ties. It has been observed in the study that performance of franchisee outlets is a function of outlet attraction, supply and manufacturing management, quality, price, and promotional strategies as functional factors. Besides, relational variables including personalized customer services, leisure support and customer convenience also influence the performance of outlets. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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