Qualitative versus quantitative marketing research

Autor:	Nicolae Teodorescu, Aurelia-Felicia Stancioiu, Laurentiu-Dan Anghel, Diana Maria Vranceanu
Rok vydání:	2007
Předmět:	qualitative research quantitative research qualitative techniques sample sampling weighting factors
Zdroj:	Management & Marketing. 2
Popis:	Marketing research approach might be accomplished in different ways. In the practical view, we can say that treating it as quantitative and qualitative is more pragmatic and operational.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od_______645::3bcc886b8de6d7d2e6ea00c72d569e10 http://www.managementmarketing.ro/pdf/articole/68.pdf Zobrazit plný text záznamu