Conjoint Analysis of Breaded Catfish Nuggets: Consumer Preferences for Price, Product Color, Cooking Method and Country of Origin

Autor: Hill, Jessica I., Nelson, Robert G., Woods-Williams, Kristin L., Weese, Sondra J., Whitis, Gregory N.
Rok vydání: 2008
Předmět:
Popis: A new product, marinated, breaded catfish nuggets, was developed. This conjoint study was designed to evaluate consumers’ preferences for certain attributes of the nuggets. An in-store survey was conducted to collect data. The data collected will be used to determine the market potential for the catfish nuggets.
Databáze: OpenAIRE