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A questionnaire was applied in Juárez city, Chihuahua; in order to evaluate the socioeconomic factors related to the consumption of bovine meat. It is a border city, located in the Northern border of Mexico, is contiguous with the city of the Paso, Texas, USA. 1,505 questionnaires to buyers from ten stores owned by a national chain of supermarkets randomly selected were applied to obtain the data. The measured variables were: type of meat, the cuts, the amount of consumption, place of purchase and reason of consumption, and indicators of quality related to the income, the structure and size of the family, level of study of the parents. The information was analyzed with the exact test of Fisher, in statistical package SPSS. The results showed that 85.4% of the families consume single bovine meat or in combination with another type of meat. Of this percentage, 41.7% combines it chicken meat, 27.9% with poultry and fish, 12.6% only consumes bovine meat and 16.7% consumes combined bovine meats,chicken, pig and/or fish. The consumption of fish meat represents 36.4% of the consumption of meats this reflects the effect of immigrations to this border. The 90.9% of the families lives in sectors classified like Popular and Economic, the 9.1%, belongs to the Average stratum. Considering the entire stratums, 57.3% consume bovine meat combined with chicken meat and fish, the 42.7% rest combines the consumption of bovine meats, chicken, pig and fish. There is a dependency between the income and the type of meat that is consumed (P |