| Autor: |
Christino, Juliana M. M., Cardozo, Érico Aurélio Abreu, Petrin, Renata, Pinto, Lais H. de Aguiar |
| Jazyk: |
angličtina |
| Rok vydání: |
2021 |
| Předmět: |
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| Zdroj: |
Revista Brasileira de Gestão de Negócios, Volume: 23, Issue: 1, Pages: 21-42, Published: 26 APR 2021 |
| Popis: |
Purpose: The purpose this paper is to analyze the factors that influence the usage behavior of delivery applications. Design/methodology/approach: A survey method was used and a questionnaire was applied. The simple size comprised 344 respondents. The Structural Equation Modeling (SEM) with estimation by Partial Least Squares (PLS) was used to analyze thirteen hypotheses proposed in the survey model. Findings: The results support ten hypotheses and indicate that the Habit (β = 0.580; p-value |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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