| Popis: |
This thesis studies how strategic communication is introduced by the EU as an approach to managing “disinformation” in Russian media. Through a problematization of the Russian media system, the EU legitimizes its emerging use of strategic communication as a foreign policy practice towards Russia. In this way ”disinformation” in Russian media is both perceived as a threat to EU governance, and as a possibility to extend EU governance within its Eastern neighbor regions and within the Union itself. The analysis draws on a governmentality analytical framework. It aims at studying strategic communication as a unifying practice, which encourages the formation of strategically communicating diplomats with greater abilities to bridge the gaps between national and EU foreign policy. The study is based on EU policy papers and empirical material, primarily about the EU’s East StratCom, and interviews with EU practitioners working with strategic communication in Russia (diplomats from the EU delegation and national EU embassies). |
