A Comparative study on the marketing management in Uka Tarsadia University library and Veer Narmad South Gujarat University Library
| Autor: | Patel, Jashvant, Gamit, Rajesh |
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| Jazyk: | angličtina |
| Rok vydání: | 2023 |
| Předmět: | |
| Popis: | Study understand the trends and characteristics of marketing in both university central library. Study adopts qualitative analysis methodology focusing on library marketing. Study adopted though the comparison of theme library marketing i) library environment ii) user centric iii) library marketing strategies iv) customer/ user relationship management v) user satisfaction. Comparative study results the library marketing activities of the university and libraries for their products and services. |
| Databáze: | OpenAIRE |
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