Effective Television Advertising: Linking Commercial Content to its Impact
| Autor: | Fennis, B.M., Bartels, G., Nelissen, W. |
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| Přispěvatelé: | Administrative and Communication Sciences, Communication Choices, Content and Consequences (CCCC) |
| Jazyk: | angličtina |
| Rok vydání: | 2002 |
| Zdroj: | Marketing for Sustainability: Towards Transactional Policy-making |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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