The impact of self-service technology on customer evaluations and behavior: A cross-national and longitudinal study
| Autor: | Birgelen, van, M., Wetzels, M.G.M., Wouters, J.P.M., Munuera, J.L> |
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| Přispěvatelé: | Innovation Technology Entrepr. & Marketing |
| Jazyk: | angličtina |
| Rok vydání: | 2004 |
| Zdroj: | Worldwide Marketing: Proceedings of the annual conference of the European marketing academy |
| Databáze: | OpenAIRE |
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