Contents of corporate and product brands, in the perspective of value transfer
| Autor: | Maathuis, OJM, van Riel, Cees, van Bruggen, Gerrit |
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| Přispěvatelé: | Department of Marketing Management, Department of Strategic Management and Entrepreneurship, Rotterdam School of Management |
| Rok vydání: | 1997 |
| Zdroj: | Paper presented at the conference on Corporate Reputation, Image and Competitiveness |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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