Measuring corporate image, corporate reputation

Autor: van Riel, Cees, Stroeker, NE, Maathuis, OJM
Přispěvatelé: Department of Strategic Management and Entrepreneurship, Department of Marketing Management
Rok vydání: 1998
Zdroj: Corporate Reputation Review, 1(4), 1-13. Palgrave Macmillan Ltd.
ISSN: 1363-3589
Databáze: OpenAIRE