Interaction Between Business and Academia in Marketing Research: The Issue of Obtaining Access to Organizational Reality (with refereed abstract)

Autor:	van Raaij, E.M., Stoelhorst, J.W., van Engelen, J.M.L., Farhangmehr, M.
Přispěvatelé:	Faculteit Economie en Bedrijfskunde
Rok vydání:	2002
Zdroj:	Marketing in a Changing World, Proceedings of the 31st EMA (European Marketing Academy) Conference
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=narcis______::775e94f143e7599d3df02c347da378fb https://dare.uva.nl/personal/pure/en/publications/interaction-between-business-and-academia-in-marketing-research-the-issue-of-obtaining-access-to-organizational-reality-with-refereed-abstract(9aef527f-247d-415a-b2a0-c52eb64f2b4f).html Zobrazit plný text záznamu