The antecedents and dynamics of the preceived usefulness of marketing decision support systems

Autor:	Chen, Z, van Bruggen, Gerrit, Wierenga, Berend, Bucklin, R, Morrison, D
Přispěvatelé:	Department of Marketing Management
Rok vydání:	2000
Zdroj:	Marketing for the new millenium, Marketing science conference, Los Angeles, June 22-25, Book of abstracts, 259-259 STARTPAGE=259;ENDPAGE=259;TITLE=Marketing for the new millenium, Marketing science conference, Los Angeles, June 22-25, Book of abstracts
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=narcis______::71bda38d94430d819c67ea81cd558986 https://pure.eur.nl/en/publications/2c330ad0-ea8e-44f9-b330-294590b8ae54 Zobrazit plný text záznamu