| Autor: |
Noorderhaven, N.G., Harzing, A.W.K. |
| Přispěvatelé: |
Research Group: Organization, Department of Management |
| Jazyk: |
angličtina |
| Rok vydání: |
2003 |
| Předmět: |
|
| Zdroj: |
Management international review, 43(2), 47-66. Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH |
| ISSN: |
0025-181X |
| Popis: |
This conceptual paper examines the role of country-of-origin effects in MNCs. It deals with definitional problems and discusses both the sources of the country-of-origin effect, and the mechanisms through which it manifests itself. The strength of the country-of-origin effect is hypothesized to be moderated by factors related to both the home country and the MNC. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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