Improving attribute-importance measurement; A reference-point approach

Autor:	van Ittersum, K, Pennings, Joost M.E., Wansink, B, van Trijp, HCM, Kahn, BE, Luce, MF
Jazyk:	angličtina
Rok vydání:	2004
Předmět:	MODEL REFERENCE DEPENDENCE JUDGMENT DECISION LOSS AVERSION CHOICE
Zdroj:	ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI, 84-85 STARTPAGE=84;ENDPAGE=85;TITLE=ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI
Popis:	Despite the importance of identifying the hierarchy of product attributes that drive judgment and choice, the many available methods remain limited regarding their convergent validity and test-retest reliability. To increase the validity and reliability of attribute-importance measurement, we focus on the central antecedent of the importance of product attributes in judgment and choice: consumers' valuation curve of an attribute-the idiosyncratic valuation of an attribute at different attribute levels relative to consumers' reference points. We propose two new attribute-importance measures that reflect the determinance and the relevance of an attribute respectively, and show that accounting for the effects of reference points increases the predictive validity of attribute-determinance measures.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=narcis______::44954f16e18bb2d0090e50fcd6945f3a https://cris.maastrichtuniversity.nl/en/publications/40fdbd4b-cfb9-42dd-8ab5-d67201e71462 Zobrazit plný text záznamu