| Autor: |
Nguyen, An Thinh Nguyen, Van Dinh Ha, Huy Kien Ngo, Ngoc Anh Le, Phuong Mai Khong, Ngoc Tram Thi Do, Minh Thuan Trinh, Tuan Dat Nguyen, Tran Quoc Khanh Ngo, Linh Chi Vu, My Luong Thi Do, Anh Tu Le, Binh Minh Tran, Van Thuong |
| Jazyk: |
angličtina |
| Rok vydání: |
2023 |
| Předmět: |
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| Zdroj: |
Sustainability; Volume 15; Issue 12; Pages: 9603 |
| ISSN: |
2071-1050 |
| DOI: |
10.3390/su15129603 |
| Popis: |
This study examined the willingness-to-pay (WTP) of consumers and the determinants of eco-labeling for the organic cocoa powder produced in the Dong Nai UNESCO Biosphere Reserve (DNBR), Southern Vietnam. Eco-labels are designed according to the tiers of eco-labeling for biosphere reserves (BR) introduced by UNESCO; they include BR Destination (Tier 1), BR Quality (Tier 2), and Professional Certification (Tier 3) labels. Questionnaires were delivered to 203 customers in the DNBR and nearby places, such as Dong Nai and HCMC. This study employed a hybrid approach using descriptive statistics, an ANOVA test, and a Partial Least Squares Structural Equation Model (PLS-SEM). The results indicate that gender and educational level have a positive effect on consumers’ preferences. Customers are willing to pay more for cocoa powder with an eco-label than one with an organic label. Perceived food safety and product knowledge lower customers’ WTP, whereas agricultural environment and pricing concerns increase it. Tier 2 is suggested for labeling cocoa powder in the DNBR. The DNBR Management Board, together with the federal and provincial governments, should all follow a similar certification process. Increased eco-label awareness is crucial for the future of environmentally responsible shopping and responsible business practices. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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