PENGARUH INTRINSIC GOALS PADA COMPULSIVE BUYING (STUDI PADA MAHASISWI DI SEMARANG)
| Autor: | Soliha, Euis, Utomo, Pudji, Widyasari, Suzy |
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| Jazyk: | angličtina |
| Rok vydání: | 2012 |
| Zdroj: | Jurnal Ekonomi dan Bisnis Airlangga; Vol 22, No 2 (2012): JURNAL EKONOMI DAN BISNIS AIRLANGGA |
| ISSN: | 2338-2686 2597-4564 |
| Popis: | This research tries studies phenomenon behavior of negative purchasing in marketing world that is aboutcompulsive buying. Compulsive buying defined as a chronic condition, where someone does repetitivepurchasing that occurs as a negative events or feeling (Faber and O"Guinn, 1989). In this research, researcherexamines how influence intrinsic goals at compulsive buying. Intrinsic goals are purpose of real person, like asself-acceptance, affiliation, and community feeling. Population in this research is students in Kota Semarang,with 104 respondents as sample. Researcher applies Multiple Linier Regression for answer the problem. Resultof research indicates that Self-Acceptance Chance (SAC), Affiliation Chance (AFC), and Community FeelingImportance (CFI) influence compulsive buying.Keywords: compulsive buying, intrinsic goal, self-acceptance, affiliation, community feeling. |
| Databáze: | OpenAIRE |
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