| Popis: |
：Focusing on the fact that consumers are apt to buy superior brand when they are accustomed or bored to use the current brand, a new analysis method is introduced. The data set (before buying data and after buying data (for example, former buying data and current buying data)) is stated using a liner model. When this is done, the transition matrix becomes an upper triangular matrix. In this paper, equation using the transition matrix stated by the Block Matrix is expanded to the second order lag and the method is newly re-built. These are confirmed by numerical examples. An S-step forecasting model is also introduced. This approach makes it possible to identify brand position in the market and it can be utilized for building a useful and effective marketing plan. |
