| Autor: |
TAKEBAYASHI, Hajime, SASAKI, Sotaro, TAKEDA, Akihiro |
| Jazyk: |
angličtina |
| Rok vydání: |
2018 |
| Předmět: |
|
| Zdroj: |
The Wakayama economic review. 391:55-74 |
| ISSN: |
0451-6222 |
| Popis: |
The paper proposes brand-building with an underlying assumption that the area inhabitants’ visitors’ acceptance awareness is a key to regional activation; this is a concept that organically integrates the somewhat contradictory concept of “good living, good visit.” The results of a questionnaire survey point to the importance of affective commitment to the community as a significant factor influencing inhabitants’ acceptance awareness of visitors / strangers. Additionally, community satisfaction and the affective commitment and effectiveness of the community to the area are correlated. For successful regional activation, it is important to start the cycle; a functioning area community -> area satisfaction -> visitor acceptance is needed. Some regional brand-building strategies based on this concept are also suggested. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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