| Autor: |
Yuichi, IIZUKA, Miles, L. PATTERSON, John, TELLOYAN, Mark, E. TUBBS, Miyoko, MISHIMA |
| Jazyk: |
angličtina |
| Rok vydání: |
2007 |
| Předmět: |
|
| Zdroj: |
島根県立大学短期大学部出雲キャンパス研究紀要. 1:9-16 |
| ISSN: |
1882-4382 |
| Popis: |
The experiment examined the role of presentation modality in evaluations of George Bush and Al Gore from the Presidential debates in the 2000 campaign. In the experiment, 295 Japanese subjects were presented selected segments from the debate in either the normal audiovisual condition of in a visual-only condition. The results showed that candidates in audiovisual modality were rated more favorably than in visual-only modality. Bush was judged significantly more favorably than Gore in the visual-only modality than in the audiovisual modality. Gore was rated more leader-like than Bush. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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