Development of daily necessities retail commerce and operation of 'shopping bus' in the Hanshin area during the high growth period
| Autor: | Hirota, Makoto |
|---|---|
| Jazyk: | japonština |
| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | 大阪大学経済学. 70(3‐4):1-10 |
| ISSN: | 2424-0397 |
| Popis: | 論文 本論文の目的は，高度成長期の阪神地域を対象として，日用品小売商業の展開に「買物バス」の運行が果たした役割を明らかにし，小売商業史や交通史の研究深化を図るとともに，「買い物弱者」問題という今日的課題の解決に一定の示唆を与えることである。その成果は以下の通りである。高度成長期の阪神地域では，団地やニュータウンの開発が盛んに行われ，人口が急増し，また増加した人口の大半は若年層であった。しかし住民の増加に日用品小売商業施設の整備は伴なわなかった，それは住民の生活に深刻な影響を及ぼした。さらに当時は自家用車の普及もいまだ十分ではなかった。この時，問題の解決策として注目を集めたのが「買い物バス」の運行であった。買い物バスの運行はしばしば周辺の小売業者との軋轢を生じた，また買い物バスの運行は重い経費の負担を伴った。しかし買い物バスを運行することにより，小売業者は消費者の期待に応え，またその業績を向上させたのである。 The purpose of this paper is to clarify the role played by the operation of the “shopping bus” in the development of retail commerce for daily necessities, targeting the Hanshin area during the highgrowth period, to deepen research on the history of retail commerce and transportation, and to give some suggestions for solving today’s problem of “Shopping refugees”. The results are as follows. In the Hanshin area during the high-growth period, housing estates and new towns were actively developed, and the population increased rapidly, and most of the increased population was young. However, the increase in the population was not accompanied by the development of retail and commercial facilities for daily necessities, which had a serious impact on the lives of the residents. Furthermore, at that time, the spread of private cars was still insufficient. At that time, the operation of the “shopping bus” attracted attention as a solution to the problem. The operation of shopping buses often caused conflicts with nearby retailers, and the operation of shopping buses was costly. But by operating shopping buses, retailers have met consumer expectations and improved their performance. |
| Databáze: | OpenAIRE |
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