Consumer acculturation of Latin American visitors in Taiwan : a study of food and clothing products

Autor:	Chang, Aihwa, Lee, Yi-Fan
Jazyk:	angličtina
Rok vydání:	2010
Předmět:	経済学
Zdroj:	東亞経濟研究. 69(1):183-192
Popis:	This study seeks to determine the factors influencing consumer acculturation of Latin American student visitors in Taiwan for the product categories of food and clothing. This research found: (1) some variables of acculturation influence, marketing practices, and situation factors are significantly related to consumer acculturation
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=jairo_______::5091705919a5ca134766f4541ae9f62a https://petit.lib.yamaguchi-u.ac.jp/18318 Zobrazit plný text záznamu