A Method to Activate and Continue Online Community for Promoting Pro-Environmental Behaviors

Autor: Kitamura, Takayoshi, Inoue, Kouki, Ishii, Hirotake, Shimoda, Hiroki
Jazyk: japonština
Rok vydání: 2015
Předmět:
Zdroj: ヒューマンインタフェースシンポジウム2015. :945-952
Popis: The energy consumption in our daily lives has increased rapidly and itcauses exhaustion of fossil fuel resource and environmental problems. In order to solvethese problems, pro-environmental behavior (PEB) in our daily lives is one of the effectivesolutions. This study has proposed a method to activate and continue the online community for promoting PEB based on six principles of social psychology (scarcity, linking, reciprocation, social proof, commitment and consistency and response expectation). Anexperiment based on the proposed method was conducted with 14 participants to validatewhether it activates and continues online community and promotes their PEBs.
ヒューマンインタフェースシンポジウム2015、2015年9月1日~4日、公立はこだて未来大学。
Databáze: OpenAIRE