| Popis: |
The literature on Internet shopping has demonstrates that product classes may largely affect consumers’ online purchase intention, which is higher for search products, followed by experience products, then as credence products.However, little is known about why would such a difference in online shopping.In order to give a proper answer to this question, this study try to explore the reason for the difference in purchase intention by discussing the relationship between risk perceptions and product classes. In this study, the author conducted an online consumer survey, and discussed how consumers perceive risks in online shopping across different product types. Management implications and future research directions are also presented at the end of the paper. |
