内部マーケティングにおける顧客満足プロセスの検討 : 川越胃腸病院の事例から
| Jazyk: | japonština |
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| Rok vydání: | 2016 |
| Předmět: | |
| Zdroj: | 和光経済 = Wako Keizai. 49(1):37-50 |
| ISSN: | 0286-5866 |
| Popis: | The director of Kawagoe gastroenterical hospital consider that medical service should be the most kindest service for customer. He values employee satisfaction to make customer satisfaction. It is considered key success factor of internal marketing and suggested process from employee satisfaction to customer satisfaction in this case. |
| Databáze: | OpenAIRE |
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