Urban and Rural Youth Culture in Japan: Comparing Research about University Students between Tokyo and Ehime Prefecture in 2020

Jazyk: japonština
Rok vydání: 2022
Předmět:
Zdroj: 中央大社会科学研究所年報. 26:121-140
ISSN: 1343-2125
Popis: application/pdf
The purpose of this paper is to compare the cultural differencies about university students in urban and rural area based on the results of a questionnaire survey conducted in 2020. This survey is conducted as an online questionnaire survey of 577 university students in Tokyo and Ehime Prefecture. The questions used in the survey are the same as those used in previous fixed-point questionnaire surveys of these areas. The results show that the level of life satisfaction and community attachment are high in both areas, with no statistically significant differences. On the other hand, some interesting differences are found. The preference for large-scale, uniform consumption behavior, such as consumption in shopping malls, is more common among university students in Ehime Prefecture, a rural city, while diverse media use, a large number of friends, and a multiple self are more common among those in Tokyo, an urban city. It will be important to examine whether these cultural differences between these areas will continue to be close in proximity or whether they will continue to differ in the future, as the survey continues.
Databáze: OpenAIRE