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This paper takes examples of Ama Town, Oki-gun, Shimane Prefecture, it is to obtain suggestion on the occurrence process of the Glocal business in this area, the relationship between global business and regional development. Differentiation of regional resources in foreign markets as a differentiating factor is realized by "heterogeneity management". However, heterogeneity becomes the possibility of being unacceptable among different cultures increases. So, with "heterogeneity management" alone, it cannot find enough demand, making profitability difficult. Meanwhile, in order to receive crosscultural products and services, it is necessary to adjust the business contents according to the specifications and contents of products and services according to local needs. This is "homogeneity management". In the global business, it is also important to rebuild customer value that adapts to global market between different cultures and aim for a homogenization that guarantees heterogeneity utilizing regional resources. |
