The Soft Power of Indian Culture

Autor: Narayan, Shovana
Jazyk: angličtina
Rok vydání: 2019
Zdroj: IndraStra Global; Vol. 5 No. 6 (2019): IndraStra Originals June 2019; 0051
ISSN: 2381-3652
Popis: The term‘culture’is an all-encompassing term that includes ideology, language, cuisine, religion, behavior, social habits, music and arts that bring out the characteristics and knowledge of a particular group of people. Several essays and commentaries have dwelt on the contribution by the Indian diaspora in countries abroad through dressing and food habits, Sanskritisation, the spread of Hinduism and Buddhist philosophy and tenets especially along the Silk Route, Indian honorifics especially in Thailand, Malaysia, Philippines, and Indonesia and of course Bollywood and Indian performing and martial arts. The power of soft power is not only related to international realms but also to domestic realms as it has the power to change and transform people, groups, habits and local practices
Databáze: OpenAIRE