| Popis: |
Corporate social responsibility (CSR) has become an increasingly significant phenomenon in Australia and around the world. This study offers a singularly unique addition to the body of literature to date by framing CSR as an emerging industry in its own right, rather than merely a concept for definitional debate or a firm-level marketing strategy. Endorsers of CSR practices, products and services are identified through document review, with findings presented in a classification scheme of 'key actors' within the Australian CSR industry. Implications for the legitimacy the CSR industry and the ways in which industry reputation is being socially constructed by these actors are addressed. The paper concludes with recommendations for further research based on these preliminary findings. |
