Analisis Komparasi Personal Selling, Advertising Terhadap Keputusan Pembeli Produk Rokok Djarum Dan Rokok Gudang Garam Di Surabaya
| Autor: | Rusdiana, Novita, Andayani, Sri, Maduwinarti, Ayun |
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| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Zdroj: | Jurnal Dinamika Administrasi Bisnis; Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis |
| ISSN: | 2443-1931 2722-1644 |
| DOI: | 10.30996/jdab.v7i2 |
| Popis: | This study aims to determine whether there are differences between personal selling and advertising variables on the purchasing decisions of Djarum and Gudang Garam cigarette products in Surabaya. This study uses quantitative methods with sampling aimed at consumers who have made a decision to purchase Djarum and Gudang Garam cigarettes, the number of samples is 100 respondents who are divided into two, 50 from Djarum respondents and 50 from Gudang Garam respondents, data collection using online questionnaires or google forms. And testing tools were carried out in the form of Validity Test and Reliability Test, as well as data analysis techniques with Variance Test and Independent Sample t-Test. The results obtained from this study indicate that: 1. There is a significant difference in the personal selling variable on Djarum and Gudang Garam cigarettes with a significant personal selling result with a probability value (Sig-t) of 0.000 |
| Databáze: | OpenAIRE |
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