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The purpose of this study is to find out and prove the relationshipbetween customer relationship management (CRM), service quality andsatisfaction with profits and company profits. The objects in this study areall regions in East Java Province which are spread in 6 regencies and citiesin East Java Province, which are 335 units of the people's market. The unitof analysis (unit analyst) in this study is the people's market that is beingrevitalized, namely 67 public markets in East Java Province. Forms that arestanding units or people in East Java Province. The number of publicmarkets that are being revitalized before is currently 25,000 In Research ofSingers, Researchers measure the cost of marketing of the people's marketsin East Java Province based on the PERCEPTION of traders or tenantsstanding, so that the size of marketing costs is perceptual. The samples usedare 190 traders. The numbers are spread in 67 market units that are peoplein Java Province. Timur. The model that will be used in this study is a modelof causality or relationship. For the proposed hypothesis, the analysistechnique uses SEM (Structural Equation Modeling), with AMOS statisticalsoftware. The results of testing the hypothesis: Customer relationshipmanagement, service quality and entrepreneurial orientation have asignificant effect on the competitive advantage of people in East JavaProvince. And customer relationship management. Companies in East JavaProvince, while entrepreneurial orientation is not significant towards. Thecompetitive advantage is significant to the performance of the humanmarket in East Java ProvinceKeywords: Customer relationship management (CRM), Service quality,Entrepreneurial orientation, Competitive advantage,Performance, People's Market |
