Efficacy of Child Abuse and Neglect Prevention Messages in the Florida Winds of Change Campaign
| Autor: | W. Douglas Evans, Mary Kay Falconer, Christie Ferris, Munziba Khan |
|---|---|
| Rok vydání: | 2012 |
| Předmět: |
Adult
Male Parents Child abuse Health Knowledge Attitudes Practice medicine.medical_specialty Health (social science) media_common.quotation_subject Poison control Library and Information Sciences Suicide prevention Occupational safety and health Neglect Young Adult Environmental health Injury prevention medicine Humans Child Abuse Child Aged media_common Parenting business.industry Communication Public Health Environmental and Occupational Health Infant Human factors and ergonomics Middle Aged Child development Primary Prevention Logistic Models Child Preschool Social Marketing Family medicine Female business Program Evaluation |
| Zdroj: | Journal of Health Communication. 17:413-431 |
| ISSN: | 1087-0415 1081-0730 |
| DOI: | 10.1080/10810730.2011.626502 |
| Popis: | Public awareness campaigns have been included in universal, communitywide, and programmatic approaches aimed at preventing child abuse and neglect. More evaluation of campaign effects is needed to identify their place on the continuum of evidence-based programs. This article reports on an efficacy study of the Florida Winds of Change campaign using a randomized experimental design. Investigators conducted an online survey of a web-based panel of Florida residents with children 18 years of age or younger living in the home. Six outcomes were measured at baseline and a 30-day follow-up. Three outcomes referred to knowledge of child development, child disciplinary techniques, and community resources for parents. Prevention attitudes or beliefs, motivation, and action were also assessed. Respondents were exposed to three public service announcements and a selection of parent resource material. Logistic regression models revealed that exposure to campaign messages was associated with significant increases in all but one of the campaign outcomes. |
| Databáze: | OpenAIRE |
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