Pop (Culture) Goes the Organization: On Highbrow, Lowbrow and Hybrids in Studying Popular Culture Within Organization Studies

Autor:	Alf Rehn
Rok vydání:	2008
Předmět:	Entertainment Hybridity Organization studies Nothing Management of Technology and Innovation Strategy and Management Highbrow Media studies Popular culture Sociology Social science General Business Management and Accounting Yet another
Zdroj:	University of Southern Denmark
ISSN:	1461-7323 1350-5084
DOI:	10.1177/1350508408093652
Popis:	Do we need to study popular culture within organization studies, and exactly what is it we do if we choose to do so? Is it nothing more than organizational scholars co-opting yet another discipline, or is there an independent contribution to be made? I will in this text argue that in order to develop, organization studies must find its own identity in relation to cultural studies, and that the search for this must by necessity include the study of hybrid cultural forms. Such forms, which are neither highbrow nor properly lowbrow, challenge common assumptions about what `popular' in fact means in the field, and points towards the need for a more complex theory of how images of management and organization are consumed, disseminated and re-created from the world of popular culture into the world of the contemporary organization and back again.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ff9d80ef29671193ba275bdf79f4a0e3 https://doi.org/10.1177/1350508408093652 Zobrazit plný text záznamu Plný text ve formátu PDF