Estimating Network Effects in Two-Sided Markets

Autor:	Thomas Otter, Oliver Hinz, Bernd Skiera
Rok vydání:	2020
Předmět:	Information Systems and Management business.industry 05 social sciences Customer acquisition 02 engineering and technology Management Science and Operations Research Computer Science Applications Management Information Systems Competition (economics) Business economics Intermediary 020204 information systems 0502 economics and business ddc:330 0202 electrical engineering electronic engineering information engineering 050211 marketing The Internet business Industrial organization Externality
Zdroj:	Journal of Management Information Systems. 37:12-38
ISSN:	1557-928X 0742-1222
Popis:	THE PROLIFERATION OF THE INTERNET HAS ENABLED PLATFORM INTERMEDIARIES TO CREATE TWO-SIDED MARKETS IN MANY INDUSTRIES. IN SUCH MARKETS, NETWORK EFFECTS OFTEN OCCUR WHICH CAN DIFFER FOR NEW AND EXISTING CUSTOMERS. THE AUTHORS DEVELOP AN INFLUX-OUTFLOW MODEL TO INVESTIGATE THE CONDITIONS UNDER WHICH THE ESTIMATION OF SAME-SIDE AND CROSS-SIDE NETWORK EFFECTS SHOULD DISTINGUISH BETWEEN ITS IMPACT ON THE NUMBER OF NEW CUSTOMERS (I.E., ACQUISITION) AND EXISTING CUSTOMERS (I.E., THEIR ACTIVITY).
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ff5ad9e0d94567195e4cfa1e94500143 https://doi.org/10.1080/07421222.2019.1705509 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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