Drivers of internationalization success
| Autor: | Sascha Kraus, Felix Eggers, Philipp Stieg, Christine Mitter |
|---|---|
| Přispěvatelé: | Research Programme Marketing |
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: |
Capital structure
Process (engineering) Entrepreneurial orientation ENTREPRENEURIAL ORIENTATION EMPIRICAL-EXAMINATION CAPITAL STRUCTURE MEDIUM-SIZED ENTERPRISES German Choice experiment 0502 economics and business Resource-based view Internationalization Marketing Conjoint analysis Scope (project management) 05 social sciences SME EXPORT BEHAVIOR PERFORMANCE General Business Management and Accounting language.human_language FAMILY FIRMS International success PROCESS MODEL language 050211 marketing Business RESOURCE-BASED VIEW STRATEGIC DECISION-MAKING 050203 business & management |
| Zdroj: | Review of Managerial Science, 11(3), 691-716. SPRINGER HEIDELBERG |
| ISSN: | 1863-6683 |
| DOI: | 10.1007/s11846-016-0201-4 |
| Popis: | Internationalization is a common growth strategy for small and medium-sized enterprises (SMEs). However, SMEs face several challenges within the internationalization process. As SMEs are characterized by limited resources, managers are constantly involved in a decision-making process concerning the allocation of the SMEs' resources. Therefore, internationalization can be understood as a complex, multidimensional decision process. Based on a set of 2244 internationalization decisions made by German SME managers, the present study examines how eight strategic and structural factors drive the perceived international success of SMEs. When applying conjoint choice analysis, the results suggest that especially equity financing in the internationalization process, an appropriate market selection as well as proactive motives, and a long-term scope can drive SMEs' international success. Moreover, it becomes evident that strategic factors are more relevant for successful internationalization than structural factors. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|
Full text from SpringerLink