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How to scientifically and effectively predict the cold chain logistics demand and provide basis for decision making has always been the focus of forestry and orchard logistics research. From the learning environment of neurons, cognitive neuroscience provides a new perspective for forecasting the demand for cold chain logistics. This paper uses the cognitive neuroscience theory to construct a BP neural network model containing two hidden layers to predict the cold chain logistics demand of the forestry and orchard industry in Hunan province in 2017-2021. Suggestions are then given from the aspects of cold chain logistics construction, transportation infrastructure construction, government policy, enterprise and industry according to the prediction results, thus, providing a theoretical basis for the planning of the cold chain logistics system of Hunan province in a certain period of time, as well as references for the development of cold chain logistics in other parts of the country. |
