Attention to price disclosures in direct-to-consumer prescription drug advertising and the impact on drug perceptions
| Autor: | Jennifer Gerard Ball, Ilene L. Hollin |
|---|---|
| Rok vydání: | 2022 |
| Předmět: |
Drug
Prescription Drugs Prescription drug Transparency (market) Randomized experiment media_common.quotation_subject Pharmaceutical Science Disclosure Pharmacy Direct-to-Consumer Advertising 03 medical and health sciences 0302 clinical medicine Advertising Perception 0502 economics and business Health care Humans 030212 general & internal medicine Medical prescription Empirical evidence health care economics and organizations media_common business.industry 05 social sciences United States 3. Good health Diabetes Mellitus Type 2 050211 marketing Psychology business |
| Zdroj: | Research in Social and Administrative Pharmacy. 18:3402-3413 |
| ISSN: | 1551-7411 |
| Popis: | Background Mandatory disclosure of the price of prescription drugs within direct-to-consumer pharmaceutical advertisements (DTCA) has been proposed as a potential means of curbing rising drug costs in the United States. While price transparency in DTCA has widespread public support, empirical evidence regarding the effects of such drug prices disclosures remains limited. Objectives This study assessed the degree to which a price disclosure was noticed, the individual characteristics associated with price disclosure recognition, and the impact on perceived drug affordability, effectiveness, and safety. Methods A randomized experiment was conducted among 2,138 members of the Amerispeak online panel. Participants were shown a television commercial for a drug treating either type II diabetes, deep vein thrombosis/pulmonary embolism (DVT/PE), or rheumatoid arthritis (RA) that disclosed the list price, disclosed the list price plus the average out-of-pocket cost, or had no price disclosure. Results Roughly forty percent of participants noticed when a price was disclosed while 20–24% noticed information about individual costs varying (the higher of these percentages occurred when the average out-of-pocket cost was provided). Attention did not vary systematically with the cost amount. Recognition of the different elements of the price disclosure were most predicted by sociodemographic variables such as race, education, and income as well as health characteristics. Price disclosure altered perceived affordability of the advertised medication in a manner consistent with the costs provided, but such consistent significant effects were not found for perceived drug effectiveness and safety. Conclusions Repeated exposure to price disclosure in television DTCA or supplementary sources of price information may be necessary to increase attention to drug price information, especially among those who are most vulnerable to the burden of drug costs. Price transparency appears useful for adjusting affordability perceptions, but additional research needs to examine how such perceptions factor into healthcare decision-making and drug pricing. |
| Databáze: | OpenAIRE |
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