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This paper examines the nexus between business analytics and strategic decision facets using the resource-based theory. Analysis with partial least squares demonstrate that decision comprehensiveness and speed mediate the relationship between business analytics and decision quality. While fuzzy sets analysis demonstrates that business analytics, decision comprehensiveness, and speed are sufficient (but not necessary) conditions for decision quality. When firms utilize business analytics, decision speed and comprehensiveness are mutually inclusive. Theoretical and practical implications are offered. |
