Identity construction in professional football:The case of Brøndby IF
| Autor: | Rasmus Nissen |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: |
Cultural Studies
Sociology and Political Science Social Psychology business.industry media_common.quotation_subject 05 social sciences Stakeholder Identity (social science) Football Public relations Order (business) Perception 0502 economics and business Criticism 050211 marketing Club Sociology business Construct (philosophy) 050212 sport leisure & tourism media_common |
| Zdroj: | Nissen, R 2017, ' Identity construction in professional football : The case of Brøndby IF ', Soccer and Society, vol. 18, no. 4, pp. 533-553 . https://doi.org/10.1080/14660970.2015.1067791 |
| DOI: | 10.1080/14660970.2015.1067791 |
| Popis: | Professional football clubs exist in a complex environment consisting of multiple stakeholders. When a club is unable to fulfil what is expected of it, its stakeholders are usually quick to express their dissatisfaction. This constant exposure to critical voices, and the fact that clubs are deeply dependent on their stakeholders, not least financially, makes identity construction a very important task. Perceiving identity as a social process in which self-expressions and external stakeholder images interact, the purpose of this study is to examine how the Danish football club, Brøndby IF, constructs its identity. The analysis shows how Brøndby to some extent chooses to ignore external perceptions of the club, which leads to further criticism. The study suggests how football directors should prioritize to construct a well-balanced identity that includes both internal and external perceptions of the club in order to stay attractive to stakeholders and secure future collaboration and funding. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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