Are You a Typical Energy Consumer? Socioeconomic Characteristics of Behavioural Segmentation Representatives of 8 European Countries
| Autor: | Joanna Trzęsiok, Sylwia Słupik, Joanna Kos-Łabędowicz |
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| Rok vydání: | 2021 |
| Předmět: |
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Technology Control and Optimization energy awareness 020209 energy media_common.quotation_subject consumer segmentation Energy Engineering and Power Technology 02 engineering and technology 010501 environmental sciences 01 natural sciences Correspondence analysis Scarcity Quality of life (healthcare) 0202 electrical engineering electronic engineering information engineering Electrical and Electronic Engineering Engineering (miscellaneous) Socioeconomic status 0105 earth and related environmental sciences media_common Consumption (economics) Public economics Renewable Energy Sustainability and the Environment energy consumer behavioural model Test (assessment) Identification (information) Geography 8. Economic growth Residence socioeconomic characteristics Energy (miscellaneous) |
| Zdroj: | Energies Volume 14 Issue 19 Pages: 6109 Energies, Vol 14, Iss 6109, p 6109 (2021) |
| ISSN: | 1996-1073 |
| DOI: | 10.3390/en14196109 |
| Popis: | Scarcity of resources and their waste, as well as deteriorating quality of life and the environment, are pressing problems of modern civilisations. Rational and efficient energy consumption is one of the possibilities for preventing harmful practices and the degradation of ecosystems. Understanding the consumer’s way of thinking and acting by identifying his needs and preferences are essential for effective efforts for smart, sustainable, and inclusive economic growth. Therefore, the aim of this article was a comprehensive socioeconomic analysis of particular behavioural types of energy consumers, as a continuation of the authors’ previous research. The paper uses statistical methods (chi-square test and correspondence analysis) dedicated to non-metric variables for an effective analysis of the data obtained from the questionnaires. The identification of socioeconomic factors was carried out on a representative sample of n = 4506 respondents from eight European countries (the Czech Republic, France, Greece, Spain, Germany, Poland, Romania, and the United Kingdom). This allowed for distinguishing a typical representative of five consumer segments (EI; AE; DS; O; I), developed on the basis of motivation to save energy. The authors succeeded in combining behavioural segmentation with the socioeconomic characteristics of the created classes. The results indicated that 10 out of 12 examined factors were significantly correlated with the behavioural type. These are (in order of significance): attitude towards saving energy; age; employment status; home country; the ownership status of the premises; the number of people in a household; average monthly income per person in a household; education; gender and place of residence. |
| Databáze: | OpenAIRE |
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