Trust in Drinking Water Quality: Understanding the Role of Risk Perception and Transparency
| Autor: | Nicolien van Aalderen, Roberta Hofman-Caris, Stijn Brouwer |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
lcsh:Hydraulic engineering
media_common.quotation_subject Geography Planning and Development Context (language use) Aquatic Science Biochemistry public trust lcsh:Water supply for domestic and industrial purposes Tap water risk communication lcsh:TC1-978 risk perception Quality (business) Marketing Water Science and Technology media_common transparency lcsh:TD201-500 drinking water segmentation tap water Focus group Transparency (behavior) Risk perception customer perspectives Public trust Business Water quality |
| Zdroj: | Water Volume 12 Issue 9 Water, Vol 12, Iss 2608, p 2608 (2020) |
| ISSN: | 2073-4441 |
| DOI: | 10.3390/w12092608 |
| Popis: | In the context of an increasing societal demand for transparency in parallel with rapidly increasing numbers and concentrations of substances found in drinking water, this paper investigates how different drinking water customers perceive their tap water quality, and possible risks involved. Empirically, the paper draws on results from a representative survey, a series of interviews and focus groups conducted in the Netherlands, applying both a traditional and modern segmentation approach based on four types of perspectives (&ldquo aware and committed&rdquo &ldquo down to earth and confident&rdquo egalitarian and solidary&rdquo and &ldquo quality and health concerned&rdquo ). Although in general it was found that people&rsquo s trust in tap water is high, certain groups are more concerned about water quality and health effects than others. It was shown that transparency and the availability of more information about water treatment and quality would contribute to increasing customer trust. It was also observed that, at least in the Netherlands, people have a larger trust in drinking water companies than in other institutions. Therefore, instead of referring to standards made by other institutions, it is recommended that water companies themselves provide information on water quality and emphasize their treatment procedures. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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