Relationship marketing's role in managing the firm-investor dyad
| Autor: | Simone Wies, Arvid O. I. Hoffmann, Joost M.E. Pennings |
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| Přispěvatelé: | Finance, Marketing & Supply Chain Management, RS: GSBE EFME |
| Jazyk: | angličtina |
| Rok vydání: | 2011 |
| Předmět: |
Marketing and Consumer Behaviour
Accounting WASS Role of marketing Shareholder Investor relations framework Marketing-finance interface analysts Relationship marketing Marketing model business.industry extension Stakeholder commitment-trust theory assets Stock market index Shareholder value Conceptual framework Cost of capital Market-based assets competitive advantage Business shareholder value Marktkunde en Consumentengedrag strategy management |
| Zdroj: | Journal of Business Research, 64(8), 896-903. Elsevier Science Journal of Business Research 64 (2011) 8 Journal of Business Research, 64(8), 896-903 |
| ISSN: | 0148-2963 |
| DOI: | 10.1016/j.jbusres.2010.09.005 |
| Popis: | This paper develops an interdisciplinary conceptual framework demonstrating the role of marketing in managing investor relationships. The framework illustrates how companies can turn investor relationships into market-based assets by analyzing and managing them from a relationship marketing and stakeholder perspective. Marketing can contribute to investor relationship management and increase shareholder value by lowering the cost of equity capital, increasing analyst coverage and stock liquidity, and reducing shareholder activism. An investigation among investor relations professionals working at publicly traded companies in the Euronext 100 stock index demonstrates the framework's empirical validity and provides managerial implications. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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