The display makes a difference: A mobile eye tracking study on the perception of art before and after a museum’s rearrangement
| Autor: | Thiago Santini, Luise Reitstätter, Eva Specker, Helmut Leder, Anna Miscená, Enkelejda Kasneci, Raphael Rosenberg, Flora Bakondi, Hanna Brinkmann, Zoya Dare |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
Visitor research
media_common.quotation_subject Museology Usability Museum studies social influences Visual arts Exhibition Presentation Art perception Media and communication studies Perception Reading (process) 0502 economics and business Attention 050207 economics media_common Digital media exhibition display museum studies 050208 finance Social influences business.industry QM1-695 05 social sciences Mobile eye tracking visitor research Gaze Sensory Systems attention usability Ophthalmology mobile eye tracking Exhibition display Human anatomy Eye tracking art perception business Psychology Research Article |
| Zdroj: | Reitstätter, L, Brinkmann, H, Santini, T, Specker, E, Dare, Z, Bakondi, F, Miscená, A, Kasneci, E, Leder, H & Rosenberg, R 2020, ' The display makes a difference : A mobile eye tracking study on the perception of art before and after a museum's rearrangement ', Journal of Eye Movement Research, vol. 13, no. 2, 6 . https://doi.org/10.16910/jemr.13.2.6 Journal of Eye Movement Research Journal of Eye Movement Research, Vol 13, Iss 2 (2020) Journal of Eye Movement Research; Bd. 13 Nr. 2 (2020): Special Thematic Issue "Eye Tracking and Visual Arts" Journal of Eye Movement Research; Vol. 13 No. 2 (2020): Special Thematic Issue "Eye Tracking and Visual Arts" |
| ISSN: | 1995-8692 |
| DOI: | 10.16910/jemr.13.2.6 |
| Popis: | There is increasing awareness that the perception of art is affected by the way it is presented. In 2018, the Austrian Gallery Belvedere redisplayed its permanent collection. Our multi-disciplinary team seized this opportunity to investigate the viewing behavior of specific artworks both before and after the museum’s rearrangement. In contrast to previous mobile eye tracking (MET) studies in museums, this study benefits from the comparison of two realistic display conditions (without any research interference), an unconstrained study design (working with regular museum visitors), and a large data sample (comprising 259 participants). We employed a mixed-method approach that combined mobile eye tracking, subjective mapping (a drawing task in conjunction with an open interview), and a questionnaire in order to relate gaze patterns to processes of meaning-making. Our results show that the new display made a difference in that it 1) generally increased the viewing times of the artworks; 2) clearly extended the reading times of labels; and 3) deepened visitors’ engagement with the artworks in their exhibition reflections. In contrast, interest in specific artworks and art form preferences proved to be robust and independent of presentation modes. |
| Databáze: | OpenAIRE |
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